An innovation ecosystem worth €477 billion in Europe and a major driver of job creation!
The Creative Industries use culture as an input and have a cultural dimension, although their outputs are mainly functional: architecture, design (including fashion design), advertising, software development, immersive reality (XR/AR), participatory design.
The Creative Industries use culture as an input and have a cultural dimension, although their outputs are mainly functional: architecture, design (including fashion design), advertising, software development, immersive reality (XR/AR), participatory design.
An innovation ecosystem worth €477 billion in Europe and a major driver of job creation!
3,95%
477bn
8M
1,2M
6%
3,8%
For entrepreneurs
CCIs are fertile ground for innovation :
- Higher rate of start-ups than in other industrial sectors
- Access to dedicated European funding (CCS Guarantee, Creative Europe)
- Opportunities in emerging technologies (XR, AI, Web3)
- Digital and green transition as growth drivers
For public institutions
A lever for regional development :
- Creation of skilled jobs that cannot be relocated
- Attractiveness of regions and urban regeneration
- Social cohesion and inclusion through creativity
- Contribution to the objectives of the European Green Deal
For other industrial sectors
CCIs have a knock-on effect on the economy :
- Cross-functional innovation (design thinking, creativity)
- Digital transformation and new customer experiences
- Collaboration between CCI and the manufacturing industry
- Competitiveness through creative differentiation
For students & professionals
A sector in high demand for skills :
- Professions of the future: creative data, UX design, game design, AR/VR
- Training programmes (Erasmus for Young Entrepreneurs)
- CCI Skills Partnership (100+ members)
- Creative entrepreneurship and freelancing
For society
Major social and cultural impact:
- A stronger sense of common identity
- Social inclusion and cultural diversity
- Contribution to the ecological transition
- Social innovation and active citizenship
PRIORITIES
European Green Deal
CCIs are key players in the ecological transition:
• Sustainable fashion & circular economy: Fashion industry can make a significant contribution to the goal of carbon neutrality by 2050.
• Green architecture & New European Bauhaus: Sustainable buildings, creative energy renovation, bio-sourced materials.
• Communication & awareness-raising: CCIs create the narratives that change behaviour in the face of climate change.
• Design thinking for sustainability: Innovation through design for the green transition.
Digital Decade
CCIs are at the forefront of Europe’s digital transformation:
• Immersive technologies: XR, AR, VR, metavers – creating innovative digital experiences.
• Creative Artificial Intelligence: Ethical use of AI in content creation, generative design and personalisation.
• Digital skills: CCIs provide training in the digital professions of the future (creative dev, UX/UI, data design).
• Digital platforms & distribution: Streaming, NFT, blockchain, new digital business models.
• Creative cybersecurity: Protection of intellectual property and digital works.
Social Inclusion & Diversity
CCIs are powerful vectors for social cohesion:
• Citizen participation: participative design, co-creation with local communities.
• Cultural accessibility: Democratisation of access to culture via digital technology.
• Representation & diversity: Amplifying under-represented voices in the media and creative industries.
• Territorial regeneration: Creative hubs revitalise disadvantaged neighbourhoods.
• Inclusive entrepreneurship: Supporting creators from diverse backgrounds.
New European Bauhaus
Reinventing the European living space through creativity:
• Sustainability + Aesthetics + Inclusion: NEB unites these three dimensions in architecture and design.
• Creative renovation: Transforming existing buildings into beautiful, sustainable and inclusive spaces.
• Human-centred design: Public spaces that promote well-being and conviviality.
• Heritage & innovation: Enhancing European heritage through contemporary approaches.
• Cross-disciplinary collaboration: Architects, designers, artists, engineers and citizens working together.
Skills & Employability
CCIs develop 21st century skills:
• CCI Skills Partnership: 100+ organisations committed to lifelong learning (launched April 2022).
• Cross-cutting skills: Creativity, critical thinking, collaboration, adaptability – essential in ALL sectors.
• Lifelong learning: Upskilling and reskilling in the face of digital and green transitions.
• Erasmus for Young Entrepreneurs: Entrepreneurial mobility and exchange of experience.
• Emerging professions: Training in new creative professions (data artist, prompt engineer, sustainability designer).
• CCS Guarantee: Guarantee fund supported by the EIF to facilitate access to finance for CCI micro-enterprises.
The term “industries” underlines the economic and productive dimension of these sectors. They are not just about artistic expression, but about complete value chains (design, production, distribution, marketing) that generate jobs, innovation and wealth. CCIs are recognised as one of the EU’s 14 strategic industrial ecosystems.
Absolutely! Video games are in fact one of the most dynamic CCI sectors. They combine artistic creativity (game design, storytelling, music, graphics), technological innovation (3D engines, AI, XR) and innovative business models. France is the world’s 7th largest video game market. The sector generates more revenue than cinema and music combined on a global scale.
CCIs are playing a major role in Europe’s Green Deal: circular and sustainable fashion, green architecture (New European Bauhaus), eco-designed products, communication to raise awareness of climate issues, and creative innovation to imagine more sustainable ways of living. The fashion industry, for example, can drastically reduce its carbon footprint through textile innovation and circular design.
No, CCIs can energise rural areas and medium-sized towns. The development of creative hubs, the boom in creative teleworking and cultural festivals are all helping to create creative ecosystems throughout Europe. CCIs are a tool for territorial regeneration and for combating regional desertification.
CCIs generate major spillover effects: they bring innovation, creativity and differentiation to all sectors. Design thinking, user experience (UX), brand storytelling, innovation through creativity… These CCI skills are now essential to the competitiveness of ALL industries (automotive, health, finance, retail, etc.).
CCIs account for 8 million direct jobs in Europe, with a higher rate of start-up creation than in other sectors. These jobs are skilled, diversified and non-relocatable. CCIs recruit in a wide range of fields: artistic creation, software development, marketing, project management, creative data science, XR engineering, etc.
Several programmes support CCIs: Creative Europe (budget of €2.4bn 2021-2027), Horizon Europe (€2.28bn for the Culture & Creativity cluster), CCS Guarantee (guaranteed loans for micro-enterprises), InvestEU, Regional Structural Funds, and Erasmus for Young Entrepreneurs for entrepreneurial mobility.
Cultural: Sectors producing cultural expressions (music, cinema, arts, heritage). Creative: Sectors using cultural creativity as an input for functional outputs (design, architecture, advertising, software). This distinction is important, but the two are intrinsically linked and mutually nourishing.
Several indicators: GDP and added value, jobs created, number of companies, cultural exports, R&D investments, spillover effects (impact on other sectors), contribution to social and environmental objectives. Eurostat coordinates the harmonisation of CCI statistics within the framework of SSE-net Culture.
Yes, absolutely. CCIs embody European values (diversity, openness, innovation, sustainability) and create a shared sense of belonging. They act as cultural ambassadors, spreading European cultures internationally and strengthening links between European citizens through shared cultural experiences.
CCIs face a number of challenges: access to finance (banks have little understanding of CCI models), protection of intellectual property (counterfeiting, piracy), skills shortages in certain emerging professions, the need to accelerate the digital and green transitions, and the need for greater political recognition of their strategic economic role.
REFERENCES
- European Commission: Official definition of CCIs, EU Industrial Strategy, Single Market 2021 Report
- Eurostat: ESS-net Culture, CCI economic statistics
- DG Internal Market, Industry, Entrepreneurship and SMEs (EU) : CCI Ecosystem Data 2024
- Creative Europe Programme 2021-2027: Budget €2.4bn, support for CCI sectors
- Horizon Europe – Cluster 2: €2.28bn budget for Culture, Creativity and Inclusive Society
- Interreg Europe Policy Brief on CCIs : Regional policies and best practices in CCIs
- UNESCO: World statistics on CCIs (2022)
- French Ministry of Culture & BPI France: ICC France 2024 figures
- New European Bauhaus: Sustainability and Aesthetics Initiative
- Skills Partnership for CCIs: Skills Manifesto (April 2022, 100+ members)
