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creative & cultural industries
More than Art and Culture
"CCIs? It's museums, theatres and artists..."
Creative & Cultural Industries (CCI) encompasses ALL sectors where creativity generates value: video games, XR/AR, design, fashion, architecture, digital publishing, etc.

An innovation ecosystem worth €477 billion in Europe and a major driver of job creation!
Many people
think that the CCI are limited to the 'traditional' cultural sectors: fine arts, performing arts, museums and heritage. This vision ignores 80% of the CCI ecosystem and its major economic impact.
The European Commission's official definition
The Cultural Industries produce and distribute goods or services which, at the time of their development, are considered to convey cultural expression, irrespective of their commercial value: performing arts, visual arts, cultural heritage, cinema, television, radio, video games, new media, music, publishing, press.

The Creative Industries use culture as an input and have a cultural dimension, although their outputs are mainly functional: architecture, design (including fashion design), advertising, software development, immersive reality (XR/AR), participatory design.
The European Commission's official definition
The Cultural Industries produce and distribute goods or services which, at the time of their development, are considered to convey cultural expression, irrespective of their commercial value: performing arts, visual arts, cultural heritage, cinema, television, radio, video games, new media, music, publishing, press.

The Creative Industries use culture as an input and have a cultural dimension, although their outputs are mainly functional: architecture, design (including fashion design), advertising, software development, immersive reality (XR/AR), participatory design.
Creative & Cultural Industries (CCI) encompasses ALL sectors where creativity generates value: video games, XR/AR, design, fashion, architecture, digital publishing, etc.

An innovation ecosystem worth €477 billion in Europe and a major driver of job creation!
Mapping of CCI sectors
 Cooperation and knowledge exchanges in creative careers by Diane-Gabrielle Tremblay
CCIs in Figures : A Major Social & Economic Weight

3,95%
of the European Union's GDP

477bn
annual added value in Europe

8M
direct jobs created in Europe
More than a cultural sector, CCIs are a strategic economic driver, generating innovation, skilled jobs and international influence.

1,2M
of CCI companies (99.9% SMEs)

6%
of world employment

3,8%
of total employment in the EU
Why CCIs Are Crucial : Challenges for 5 Target Audiences

For entrepreneurs

CCIs are fertile ground for innovation :

  • Higher rate of start-ups than in other industrial sectors
  • Access to dedicated European funding (CCS Guarantee, Creative Europe)
  • Opportunities in emerging technologies (XR, AI, Web3)
  • Digital and green transition as growth drivers

For public institutions

A lever for regional development :

  • Creation of skilled jobs that cannot be relocated
  • Attractiveness of regions and urban regeneration
  • Social cohesion and inclusion through creativity
  • Contribution to the objectives of the European Green Deal

For other industrial sectors

CCIs have a knock-on effect on the economy :

  • Cross-functional innovation (design thinking, creativity)
  • Digital transformation and new customer experiences
  • Collaboration between CCI and the manufacturing industry
  • Competitiveness through creative differentiation

For students & professionals

A sector in high demand for skills :

  • Professions of the future: creative data, UX design, game design, AR/VR
  • Training programmes (Erasmus for Young Entrepreneurs)
  • CCI Skills Partnership (100+ members)
  • Creative entrepreneurship and freelancing

For society

Major social and cultural impact:

  • A stronger sense of common identity
  • Social inclusion and cultural diversity
  • Contribution to the ecological transition
  • Social innovation and active citizenship
ICC
& EU
PRIORITIES
The cultural and creative industries are not an isolated sector: they actively contribute to the European Union's 5 major strategic pillars.
They foster innovation and sustainability across all domains, from digital transformation to the green transition. By driving inclusion, resilience, and regional development, CCIs are key enablers of Europe’s long-term competitiveness and social cohesion.
European Green Deal

CCIs are key players in the ecological transition:

• Sustainable fashion & circular economy: Fashion industry can make a significant contribution to the goal of carbon neutrality by 2050. 

• Green architecture & New European Bauhaus: Sustainable buildings, creative energy renovation, bio-sourced materials.

• Communication & awareness-raising: CCIs create the narratives that change behaviour in the face of climate change.

Design thinking for sustainability: Innovation through design for the green transition.

Digital Decade

CCIs are at the forefront of Europe’s digital transformation:

• Immersive technologies: XR, AR, VR, metavers – creating innovative digital experiences.

• 
Creative Artificial Intelligence: Ethical use of AI in content creation, generative design and personalisation.

• 
Digital skills: CCIs provide training in the digital professions of the future (creative dev, UX/UI, data design).

• 
Digital platforms & distribution: Streaming, NFT, blockchain, new digital business models.

• 
Creative cybersecurity: Protection of intellectual property and digital works.

Social Inclusion & Diversity

CCIs are powerful vectors for social cohesion:

• Citizen participation: participative design, co-creation with local communities.

• Cultural accessibility: Democratisation of access to culture via digital technology.

• 
Representation & diversity: Amplifying under-represented voices in the media and creative industries.

• 
Territorial regeneration: Creative hubs revitalise disadvantaged neighbourhoods.

 
Inclusive entrepreneurship: Supporting creators from diverse backgrounds.

New European Bauhaus

Reinventing the European living space through creativity:

• Sustainability + Aesthetics + Inclusion: NEB unites these three dimensions in architecture and design.

• 
Creative renovation: Transforming existing buildings into beautiful, sustainable and inclusive spaces.

• 
Human-centred design: Public spaces that promote well-being and conviviality.

• 
Heritage & innovation: Enhancing European heritage through contemporary approaches.

• 
Cross-disciplinary collaboration: Architects, designers, artists, engineers and citizens working together.

Skills & Employability

CCIs develop 21st century skills:

•  CCI Skills Partnership: 100+ organisations committed to lifelong learning (launched April 2022).

•  
Cross-cutting skills: Creativity, critical thinking, collaboration, adaptability – essential in ALL sectors.

•  
Lifelong learning: Upskilling and reskilling in the face of digital and green transitions.

•  
Erasmus for Young Entrepreneurs: Entrepreneurial mobility and exchange of experience.

•  
Emerging professions: Training in new creative professions (data artist, prompt engineer, sustainability designer).

•  
CCS Guarantee: Guarantee fund supported by the EIF to facilitate access to finance for CCI micro-enterprises.

Frequently asked questions about CCI
1. Why are we talking about cultural and creative "industries"?

The term “industries” underlines the economic and productive dimension of these sectors. They are not just about artistic expression, but about complete value chains (design, production, distribution, marketing) that generate jobs, innovation and wealth. CCIs are recognised as one of the EU’s 14 strategic industrial ecosystems.

2. Are video games really part of the CCI?

Absolutely! Video games are in fact one of the most dynamic CCI sectors. They combine artistic creativity (game design, storytelling, music, graphics), technological innovation (3D engines, AI, XR) and innovative business models. France is the world’s 7th largest video game market. The sector generates more revenue than cinema and music combined on a global scale.

3. How do CCIs contribute to the ecological transition?

CCIs are playing a major role in Europe’s Green Deal: circular and sustainable fashion, green architecture (New European Bauhaus), eco-designed products, communication to raise awareness of climate issues, and creative innovation to imagine more sustainable ways of living. The fashion industry, for example, can drastically reduce its carbon footprint through textile innovation and circular design.

4. Are CCIs only for big cities?

No, CCIs can energise rural areas and medium-sized towns. The development of creative hubs, the boom in creative teleworking and cultural festivals are all helping to create creative ecosystems throughout Europe. CCIs are a tool for territorial regeneration and for combating regional desertification.

5. Why should "traditional" companies be interested in CCIs?

CCIs generate major spillover effects: they bring innovation, creativity and differentiation to all sectors. Design thinking, user experience (UX), brand storytelling, innovation through creativity… These CCI skills are now essential to the competitiveness of ALL industries (automotive, health, finance, retail, etc.).

6. How do CCIs create jobs?

CCIs account for 8 million direct jobs in Europe, with a higher rate of start-up creation than in other sectors. These jobs are skilled, diversified and non-relocatable. CCIs recruit in a wide range of fields: artistic creation, software development, marketing, project management, creative data science, XR engineering, etc.

7. What European funding is available for CCIs?

Several programmes support CCIs: Creative Europe (budget of €2.4bn 2021-2027), Horizon Europe (€2.28bn for the Culture & Creativity cluster), CCS Guarantee (guaranteed loans for micro-enterprises), InvestEU, Regional Structural Funds, and Erasmus for Young Entrepreneurs for entrepreneurial mobility.

8. What is the difference between "cultural" and "creative"?

Cultural: Sectors producing cultural expressions (music, cinema, arts, heritage). Creative: Sectors using cultural creativity as an input for functional outputs (design, architecture, advertising, software). This distinction is important, but the two are intrinsically linked and mutually nourishing.

9. How is the impact of CCIs measured?

Several indicators: GDP and added value, jobs created, number of companies, cultural exports, R&D investments, spillover effects (impact on other sectors), contribution to social and environmental objectives. Eurostat coordinates the harmonisation of CCI statistics within the framework of SSE-net Culture.

10. Can CCIs really strengthen European identity?

Yes, absolutely. CCIs embody European values (diversity, openness, innovation, sustainability) and create a shared sense of belonging. They act as cultural ambassadors, spreading European cultures internationally and strengthening links between European citizens through shared cultural experiences.

11. What are the current challenges facing CCIs?

CCIs face a number of challenges: access to finance (banks have little understanding of CCI models), protection of intellectual property (counterfeiting, piracy), skills shortages in certain emerging professions, the need to accelerate the digital and green transitions, and the need for greater political recognition of their strategic economic role.

SOURCES &
REFERENCES
  • European Commission: Official definition of CCIs, EU Industrial Strategy, Single Market 2021 Report
  • Eurostat: ESS-net Culture, CCI economic statistics
  • DG Internal Market, Industry, Entrepreneurship and SMEs (EU) : CCI Ecosystem Data 2024
  • Creative Europe Programme 2021-2027: Budget €2.4bn, support for CCI sectors
  • Horizon Europe – Cluster 2: €2.28bn budget for Culture, Creativity and Inclusive Society
  • Interreg Europe Policy Brief on CCIs : Regional policies and best practices in CCIs
  • UNESCO: World statistics on CCIs (2022)
  • French Ministry of Culture & BPI France: ICC France 2024 figures
  • New European Bauhaus: Sustainability and Aesthetics Initiative
  • Skills Partnership for CCIs: Skills Manifesto (April 2022, 100+ members)