Leadership in the creative industries requires a radically different approach to traditional management. Creative teams operate on the basis of project logic, inspiration, autonomy and recognition, which are sometimes in tension with the demands of performance, deadlines and profitability. The modern creative leader must learn to reconcile these apparent contradictions by developing a collaborative management style that stimulates creativity while maintaining operational efficiency.
This course takes a closer look at the specific characteristics of creative leadership: how to give clear direction while leaving the necessary space for individual expression, how to maintain team cohesion in projects with varying timeframes, how to manage creative personalities who are often complex, and how to create a corporate culture that attracts and retains creative talent. The programme also explores the new forms of participative governance that are emerging in the creative sector, from sociocracy and cooperative models to horizontal structures and liberated organisations.
This course takes a closer look at the specific characteristics of creative leadership: how to give clear direction while leaving the necessary space for individual expression, how to maintain team cohesion in projects with varying timeframes, how to manage creative personalities who are often complex, and how to create a corporate culture that attracts and retains creative talent. The programme also explores the new forms of participative governance that are emerging in the creative sector, from sociocracy and cooperative models to horizontal structures and liberated organisations.
Creative Leader program (4 months)
Module 1: Understanding creative teams
Psychology of creative profiles, specific motivations, creativity cycles and autonomy needs. Participants learn to identify different creative profiles within their teams, understand their sources of intrinsic motivation, and adapt their management style accordingly.
Module 2: Inspiring communication
Communication techniques that stimulate creativity and unite people around a common vision. This module teaches how to formulate an inspiring vision, how to give constructive feedback on creative work, and how to lead productive meetings with creative teams.
Module 3: Participatory governance
Implementing collaborative decision-making processes and shared governance. Exploring collective decision-making methods, empowering delegation, and organisational transparency tools tailored to creative structures.
Module 4: Performance and well-being
Balancing performance requirements and creative fulfilment. Participants learn how to set challenging goals without stifling creativity, how to manage time pressure in creative projects, and how to prevent creative burnout.
